Ivanna C. Majic is a seasoned brand and product builder, based in New York,  with over 15+ years of international experience in the footwear, handbag, and accessories industry. Her experience has been marked by collaborations with emerging designers and renowned brands worldwide, offering a unique perspective shaped by both start-up dynamism and established brand sensibility.

Ivanna's strength lies in finding the delicate balance between preserving a brand's core identity and infusing it with a current spin. She has honed her skills in design direction, product development, merchandising, production, brand positioning, and strategic planning. Currently serving as a freelance Global Chief Product Officer, Ivanna possesses a profound understanding of the intricacies that go into a brands success.