IVANNA C. MAJIC

Ivanna is a seasoned New York-based executive product strategist. She leads global creative, development, production and merchandising teams to deliver meticulously crafted footwear, handbags, jewelry, and accessories. Read more.

BRAND ROSTER

AREAS OF EXPERTISE

BRAND STRATEGY AND POSITIONING. LINE BUILDING. MERCHANDISING. PRODUCT DEVELOPMENT. MANUFACTURING. PRODUCTION. LOGISTICS. FACTORY PLACEMENT. BRAND ASSESSMENT. PARTNERSHIPS. BRAND COLLABORATIONS.

Ivanna’s experience has been marked by collaborations with emerging designers and renowned brands on a global scale, providing a distinctive perspective shaped by the dynamism of start-ups and the sensibility of established brands.

Her strength lies in leveraging her extensive network of global factory relationships to curate the ideal partners for creating products that seamlessly align with a brand's core identity while injecting a fresh modern touch. Her skills encompass sourcing, merchandising, product development, production, product positioning, and strategic planning.

Ivanna is currently leveraging her profound understanding of the intricacies that contribute to a brand's success as a freelance Global Chief Product Officer.